17 Brilliant Music Marketing Strategies (That Aren’t Obvious)

Most artists think total followers are the most important metric when evaluating playlists to get on.

In reality, it's the organic follower GROWTH that is the key!

We developed a tool called Playlist IQ that will let you quickly search for playlists using a bunch of high-value filters!

Playlist IQ allows you to filter through thousands of playlists in seconds. Use the "Followers Growth Rate" filter to identify rapidly expanding playlists in every genre. This feature helps you target playlists that are actively gaining followers.

You'd be surprised to know a 2,000 follower playlist growing at 25 followers/day will often outperform a playlist with 50,000 followers that is stagnant in growth!

Playlist IQ's Estimated Streams filter is based on data from hundreds of playlists we have stats for inside of Spotify For Artists. While not a guarantee, it provides a solid estimate of potential streams, helping you prioritize your pitching efforts to playlists with higher stream potential.

The Profit Indicator in Playlist IQ, while not a guarantee, is based on thousands of data points. It helps identify playlists where you're likely to earn a profit (streaming revenue minus any feedback fees or expenses). Use this to make informed decisions about playlist submissions.

Now, let's say you find some high-growth lists using Playlist IQ, but they aren't in your genre. Well, now you can utilize the Voice-to-Voice feature to create genre-specific versions of your tracks, allowing you to pitch to these high-potential playlists across multiple genres.

An R&B singer can now become a Country singer with the click of a button (looking at you Queen B).

Lifetime Pre-saves from Recordlabel.ai aren't your regular pre-saves. These COMPOUND over time. If you get 50 pre-saves on your first release, all 50 of those automatically pre-save your next release!

Before you know it, you'll have 1,000 pre-saves on every release... forever!

Oh, and it gets even better (if you keep reading number 6).

Use this feature not just for your main artist profile, but for multiple AI-generated voices/artists created by you. This strategy can help you build a diverse, growing fan base across different genres and styles.

Lifetime Pre-saves include automatic email notifications to fans on release day for every new track. This feature ensures consistent fan engagement without additional effort on your part, keeping your audience informed and excited about each release.

Use our Voice-to-Voice AI tools to create multiple artist personas. Then, use Lifetime Pre-saves for each of these "artists". This approach allows you to tap into different genres and fan bases, all feeding back into your main artist profile.

Use Playlist IQ's pitching templates to email curators directly inside your account! We've pitched thousands of playlists over the years and gotten our fair share of placements. Now, you can use some of the same strategies for your music!

In the world of social media advertising, you've got 3-5 seconds to hook your audience before they scroll past. Here's how to make those seconds count:

Use Curiosity Gaps: "The weird sound that made this track go viral

Create Urgency: "12 hours left to hear this song before it drops

Leverage FOMO: "Why [Insert Famous Artist] can't stop listening to this unreleased track

Ask Intriguing Questions: "Can you spot the hidden message in this song?"

Remember, tailor your headlines to your audience. If you're targeting indie rock fans, try something like "Is pop-punk making a comeback? This track says yes." 

You can actually use the Facebook Ads Library to find all existing ads that a user is running! If you come across an artist who made a really great ad, look them up in the library to see what other ads they are running!

Don't rely on guesswork for your ad headlines. A/B testing is your secret weapon. Here's how to do it right:

Create two versions of your ad with different headlines.

Run both ads simultaneously to the same target audience.

Use platform insights to see which headline performs better.

Double down on the winning headline and repeat the process.

Remember, if your headline promises mind-blowing content, your video better deliver. Consistency between your headline and content is key. 

Create multiple versions of your track with Voice-to-Voice and challenge fans to identify your real voice. Use Lifetime Pre-saves as an entry mechanism for the contest.

But here's where it gets interesting: Use Playlist IQ to identify playlists that feature emerging artists or "new music" playlists. Pitch all versions to these playlists, creating a multi-pronged approach to playlist penetration.

Develop distinct personas using Voice-to-Voice, create a backstory, and market them as a "band". Use Playlist IQ to find playlists that fit the band's style.

The secret sauce? Use the "Follower Growth Rate" filter to identify rapidly growing playlists in your AI band's genre. These are the playlists most likely to take a chance on an innovative concept like an AI band.

Naming your playlists isn't just an art - it's a science. Here's how to use SEO tools like Ubersuggest to find solid traffic, low competition keywords for your playlists: 

Start with a broad term related to your playlist theme (e.g., "indie rock workout").
Input this term into Ubersuggest.

Look for related keywords with high search volume and low SEO difficulty.

Use these keywords to craft your playlist name and description.

For example, you might find that "indie rock gym motivation" has good search volume and low competition. Your playlist could then be named "Indie Rock Gym Motivation: Power Through Your Workout." 

Provide stems created with Voice-to-Instrument for producers to remix. Use Playlist IQ to find remix-friendly playlists for the winning tracks.

Here's the twist: Use the Profit Indicator to identify which remix playlists are most likely to generate a positive ROI. Focus your promotion efforts on these playlists for maximum impact.

Use Voice-to-Voice to recreate your track in the style of different decades. Use Playlist IQ to find decade-specific playlists to pitch to.

But don't stop there. Use the "Follower Growth Rate" filter to identify which decade-specific playlists are growing fastest. These are the playlists where your decade-spanning track is most likely to gain traction.

Anytime you come across a video or post on social media that makes you stop scrolling and pay attention, save it to a folder. Then once it's time for you to make new posts or ads, try coming up with a headline or intro that is similar to that post!

Remember, these tools are powerful, but they're most effective when used creatively and ethically. The goal is to enhance your music and reach, not to mislead your audience. With Playlist IQ, Voice-to-Voice, and Lifetime Pre-saves, you have a toolkit that can truly set you apart in the crowded music industry. Now go make some noise!

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