Ever wondered how some indie artists are racking up millions of streams while others can't seem to break even a thousand? Well, buckle up, because I'm about to take you deep into the world of Spotify success, and I've got the receipts to back it up.
First, let me introduce myself. My name is Nate, and personally, I've pushed my music catalog well over 10 million streams . But don't take my word for it—look at these shots from my LANDR account below:
Now, I'm not here to brag. I'm about to show you how you can achieve similar results (and much faster than I did). And I'm not alone in this game. Let's talk about artists like Lone Tusker, who's absolutely murdering it with a killer playlisting strategy
So, how does any mere mortal get to that golden 1 million streams? Let's break it down:
Remember when I said Lone Tusker's playlisting strategy is next level? Well, while you may have never heard of him, he got over 73,000,000 Spotify streams in ONE year as an indie artist!
So, I studied him!
I wanted to know how he could be crushing it while so many other artists are struggling. It turns out, there was actually a handful of things he did that could be duplicated. And I turn all my learnings into one tool.
Here's the secret sauce: Playlist IQ from Recordlabel.ai.
Most artists think playlisting is all about total followers. Wrong! It's about growth rate, engagement, and targeted reach. Playlist IQ lets you filter playlists by follower growth, estimated streams, language, genre, and more. It's like having a GPS for navigating the Spotify landscape.
But here's where it gets really interesting - Playlist IQ's data isn't just pulled out of thin air. We've collected actual data from hundreds of playlists to create our estimations. This means when you see an estimated stream count, you can trust that it's based on real, reliable data. While it's not a guarantee (because let's face it, nothing in music is), it's a solid foundation for making informed decisions about where to focus your pitching efforts.
Now, you may be thinking to yourself, "But Nate, playlisting is expensive!" And you're not wrong… if you are doing it the old-school way.
But here is the kicker: With Playlist IQ, you can slash your promo costs by more than 50%. How? By discovering hidden gem playlists that do not have easily found contact information. Our team has done the legwork for you by building in hundreds of these playlists in the system.
On top of that, we've got pitch templates right in the platform. No more crabby DMs or bland emails. Pitching like a pro, in no time. These templates are carefully crafted with what works, so you'll have a much higher chance of getting that coveted playlist add.
Another thing that can really change the game for you is Recordlabel.ai lifetime pre-saves. It works with both Spotify and Apple Music, keeping your releases as a kind of perpetual hype machine.
It only gets better: any new track you release will use the same pre-save link, adding more and more followers over time. The more pre-saves you get, the more day one streams. The more day one streams you get, the more Spotify algorithm comes in to share your track further. Like compounding interest, but for your music career.
But wait, it gets better. This feature auto-emails your fans on release day. No more scrounging around to set up email campaigns for each release. It's all handled for you, so your biggest fans never miss a drop.
Now, let's talk about one of the strategies that can really get those stream counts up: Recordlabel.ai's voice-to-voice and voice-to-instruments features. It's not about quickening up the music-making process—although it does. This is opening totally new ways toward having a music career.
Now, here's a big bombshell: inside our voice tool, there are literally dozens of AI voices. So, you can actually create a completely different artist persona and then upload their music to Spotify. And here's the thing—it doesn't have to be in the same genre as your main project.
Here's why that's so powerful:
1. Diversification: Will warrant undertaking multiple artist projects, so that one doesn't put all their eggs in one basket. A rising tide that lifts one artist will be the same tide that lifts all boats.
2. Genre Exploration: Always wanted to try your hand at Country but worried about alienating your EDM fans? Create an entirely different artist for that! You can experiment with the flavors of the month without the risk of your main brand.
3. More Output: With AI assistance, you're likely to roll out more music within a shorter period of time. More music equals more chances to land on playlists and more opportunities for streams.
4. Learning: Working in different genres and styles provides learning opportunities that help you emerge as a better-rounded musician and producer.
After all, 1,000,000 streams is 1,000,000 streams. It doesn't matter if it's from one artist or ten at 100,000 each. Across a diversified catalog that features multiple artist projects, the likelihood increases that you'll break that million-stream mark.
I mean, it can take a lot of time to hit a million streams whenever you have to learn everything from scratch. I know because hitting 10 million streams itself took time, but that's because I had to figure out the blueprint I just shared with you. With these tools and strategies, you can be able to do it in a fraction of time compared to me.
It's a matter of persistence, learning, and employing every tool possible. This is what keeps 0.2% of the artists crushing on Spotify apart from others. Here are the final tips to stay in mind:
- Release Regularly: Spotify's algorithm highly supports the artists who can release tracks consistently. You would like to aim for at least one release every month.
- Engage with Your Fans: This will help you develop a relationship with your listeners through social media and email. If they are more engaged, they will likely pre-save, stream, and share your music.
- Analyze Your Data: Spotify for Artists, coupled with the analytics that come out from Playlist IQ, will let you know precisely what works and what doesn't. Adjust your strategy accordingly.
- Collaborate: Just work with other artists in your genre. This helps a lot in cross-pollinating the fanbase and opens up newer sources of inspiration.
- Be incessant in learning: The music business keeps evolving, so it's imperative to be updated regarding trends and new strategies from industry blogs, podcasts, and courses.
So, are you ready to join the ranks of artists like Lone Tusker and myself? Or are you content to stay with the 99%? The choice is yours, and the tools are right here waiting for you.
Don't be like the 95% of artists who'll read this and do nothing. Be the 5% who takes action and sees results. Get started with Playlist IQ and Recordlabel.ai's suite of tools today.
From the most advanced Spotify playlist database in the world to our state-of-the-art Voice-to-Instrument tool, ALL our products are free to try!
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