Groover Review: Is It Legit & Worth It? (Pricing & Full Breakdown)

As an independent artist looking to get your music heard, you've likely encountered Groover as a potential gateway to music promotion. Founded in 2018 and based in France, Groover has positioned itself as a go-to for music submission by promising exposure to playlist influencers, blogs, labels, and radio stations. 

But is it worth your money? And how does it compare to newer entrants like Playlist IQ? This comprehensive review will strip away everything you need to know about Groover to allow you to make a decision regarding whether or not it is the appropriate solution for your music.

Groover is a music submission platform that connects independent artists with industry professionals, including playlist curators, music blogs, labels, radio stations, and media outlets. The platform uses a credit-based system called "Grooviz" that artists purchase to submit their music to these contacts.

The key selling point of Groover is their guarantee that every submission will receive personalized feedback within 7 days, or you get your Grooviz back. This addresses one of the common frustrations with traditional music submission: the lack of response.

The Groover process follows these steps:
1. Sign up and upload your track: Create an account and upload the song you want to promote

2. Purchase Grooviz: Buy credits that you'll use to submit to contacts

3. Select contacts: Browse through curators, media outlets, and other professionals based on genre, location, and other filters

4. Submit your track: Send your music to selected contacts, typically using 2-6 Grooviz per contact

5. Receive feedback: Get a response within 7 days with either acceptance or constructive feedback

6. Follow up: If your music is accepted, the contact may feature it on their platform

Groover's pricing structure is based on their Grooviz credit system:

- Reaching a curator/pro typically costs 2 Grooviz = $2.18 USD total

- Groover recommends submitting to at least 50 curators for maximum impact

- This recommended approach would cost approximately $109 (50 curators × $2.18)

- Bulk purchases of Grooviz may offer a slight discount on the per-credit price

Each submission allows you to send one track to one contact. If the contact doesn't respond within 7 days, you get your Grooviz back to use on another submission.

1. Guaranteed Feedback 

Groover's strongest selling point is the guaranteed feedback within 7 days. Unlike some platforms where your submissions might disappear into the void, Groover ensures you'll get a response or your credit back. 

2. Diverse Industry Contacts 

The platform does offer access to a wide range of industry professionals beyond just playlist curators, including music blogs, radio stations, labels, and PR agencies. The actual percentage of time your song lands on a playlist that gives you solid streams in a separate issue we’ll discuss shortly.

1. High Rejection Rate

The most significant drawback is the high rejection rate that most artists experience. According to both user reviews and Groover's own data, acceptance rates typically hover around 10-20%. This means 80-90% of your budget goes toward receiving rejection notes. 

It’s no secret artists aren’t crazy about this. 

Even with Submithub, artists are at least able to filter playlists by their approval rating.
With Groover though, they only have one ‘High Opportunity’ filter for this, defined as ‘Gives opportunities to more than 15% of the received tracks’. 

This means their definition of ‘High Opportunity’ is someone who denies 85% of orders.😳 

2. Expensive for Comprehensive Campaigns

At $2.18 per submission, running Groover's recommended campaign of 50 curators would cost $109, with only 5-10 of those contacts likely to accept your music based on typical acceptance rates. This means you're spending $87-98 just to receive rejection feedback on most orders. 

Not to mention you’re kind of in the blind on how many streams those lists will get you. 

3. Limited Control Over Placement

While you can select contacts based on genre and other factors, you have little control over whether and how they'll feature your music if accepted. Some artists report receiving positive feedback but minimal actual promotional action. (I.e. you could end up placed at the bottom of all the playlists you get on) 

4. Limited Transparency

The platform offers limited insights into the performance metrics of curators' playlists or blogs, making it difficult to assess the potential value of a placement before spending your Grooviz.

Our platform at Playlist IQ takes a fundamentally different approach that addresses many of Groover's limitations:

The most significant difference is our revolutionary "free initial interest" model. Unlike Groover, where you pay regardless of whether a curator likes your music:

At Playlist IQ, we allow curators to first indicate whether they're interested in your music without charging you! We give them advanced AI tools to make their music review process 10X more efficient, so they don't mind giving the initial review for free!

Then artists choose from interested curators to allocate budget to for detailed feedback + curators give playlist placements schedules since they already expressed interest in the song!

This means you don't waste 70-90% of your music marketing budget on rejections—you only pay for feedback from curators who have already expressed interest in your music!

Our credit packs start at just $77, and you can submit to dozens of curators for free initial reviews. On Groover, submitting to dozens of curators would cost over $100 upfront, regardless of results.

With Playlist IQ, you maintain complete control over:

- Which playlists you want to pitch to

- Which interested curators receive your detailed feedback budget

- The timing of your campaign through our Standard and RUSH options

Playlist IQ Campaign Types:

Playlist IQ offers two distinct campaign options that give you complete control over timing and budget:

RUSH Campaigns: When you need results lightning fast, this option incentivizes curators to respond quickly with the fastest initial response time in the industry:
12-hour response: 4 credits
24-hour response: 3 credits
48-hour response: 2 credits
72-hour response: 1 credit 

After 72 hours: Standard campaign rules apply 

Standard Campaigns: Maximize your budget if you can potentially wait up to 7 days: 

- Initial responses are completely free
- Review curator interest at your convenience
- Strategically allocate budget only to your preferred interested curators

This hands-on approach eliminates headaches about playlist fit and potential return on investment. You see everything upfront before committing your budget.

Unlike Groover's limited playlist metrics, we offer the most advanced filters for playlist selection in the industry. Before spending a single credit, you can filter playlists by:

- Total Followers
- Follower Growth Rate (followers gaining/losing per day)
- Estimated Streams
- Trust Score (our transparent reputation score for curators)
- Genre and Mood
- Language
- Detailed Feedback Price 

This transparency allows for precise targeting and strategic decision-making, so you can focus on playlists that will provide the best ROI for your music.

Our Trust Score system holds curators accountable for their actions, ensuring they deliver on their commitments to artists. This creates a more reliable ecosystem where everyone must maintain their reputation.

Groover might be right for you if:
- You want guaranteed responses regardless of outcome
- You're willing to pay upfront for each submission regardless of result

Our platform might be better for you if:
- You’re sick of wasted spending on rejection feedback
- You're primarily focused on quality playlist placements
- You want more control over your promotion budget allocation
- You value transparency and data-driven decision making
- You want to know which curators are interested before spending money
- You want detailed playlist statistics to assess potential ROI

Groover offers a legitimate service with some unique benefits, particularly its guaranteed feedback policy and diverse contact options. However, like most traditional music submission platforms, it still operates on a model that results in most artists spending 80-90% of their budget on rejections!

Our platform at Playlist IQ represents a fundamental shift in how music promotion works. By eliminating the "pay-for-rejection" model and giving artists complete control over their promotion strategy, we've created a more efficient, transparent, and artist-friendly platform.

The choice ultimately depends on your specific goals, budget, and priorities as an artist. If you're looking to maximize your promotion budget, maintain complete control, and only pay for curators who expressed interest in your music, Playlist IQ offers a compelling alternative to traditional platforms like Groover.

Ready to stop wasting most of your music marketing budget on rejections and take control of your playlist promotion? 

Try Playlist IQ today by clicking the button below.

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