How These ‘Tiny’ Artists Triggered Spotify Algorithm 35X In A Row

Not only is it possible for smaller artists to get consistent Spotify algorithm exposure, it's now probable if you have the right approach. 

We have 35 consecutive Spotify algorithm triggers on releases from artists with under 2,000 followers.

Not 35 times across their careers. 35 times in a row!

Screenshots for proof are included below.

*Spotify only shows stats on this page from the top 10 songs in your catalog. There are more releases that triggered the algorithm for this artist.

One of our distributor accounts was sitting at 500k monthly streams for a while (we hadn't released music on it in a few years). Then we applied a specific combination of playlisting and Meta ads to both new releases and existing catalog tracks.

Streams doubled to 1.1M per month with minimal spend. The algorithm was triggered on every release.

That is not the issue.

The issue is most artists are bleeding budget in ways they do not realize. 

When your marketing dollar isn't optimized, it directly affects how many algorithm streams you'll get. 

Here is where most labels and artists get tripped up:

- Spending 70 to 90 percent of playlisting money on rejection notes (I.e. Your song sounds great, but it's just not right for my list. That'll be $4 please)
- Pitching to playlists without knowing if they actually move the algorithm
- Burning IG ad budget on videos that don't convert well
- Throwing too much money at ads when an optimized playlist campaign would work better
- Conversely, using playlists for too long when the song may do better with ads

One bad decision costs you hundreds if you're a smaller artist. 

A few bad decisions and you are out thousands of dollars if you're a label or larger artist.

We release nearly every week. We test more than most artists can afford to test. And we watch what happens in Spotify for Artists in real time.

Not last month. Not a polished case study. Right now.

The difference? You see why one song triggered the algorithm and another did not. You see which metrics actually matter. You see when to push budget into playlisting versus when to shift into ads.

And that clarity can save you hundreds or thousands in wasted spend.

Many artists & labels have at least one track sitting in their catalog that could take off this week if they knew which lever to pull.

Not your next release. Something you already have right now.

Watching a YouTube video can certainly be helpful, but we've found that seeing the data live and asking questions about your specific catalog is most helpful if you seriously want to start getting millions of streams on Spotify, YouTube, etc.

Book a 5-15 minute call to view our Spotify for Artists dashboard in real time:

We will show you:

- Up to the minute algorithm triggers across active releases
- The actual data we check before spending on a playlist
- When to use ads versus playlists and why (and the type of algorithm triggers that can happen with both)
- Which song in your catalog has the most potential right now
- Real examples of ad creative that converts cheap versus creative that wastes money

No slides. No old screenshots. Just live Spotify for Artists data and straight answers.

Not trying to be negative, but most people won't book this call.

Not because they shouldn't or they can't, but they simply won't.

They think there's a catch or they'll give themselves some excuse why they shouldn't do this.

But think about it for a second. If you are not currently getting over 1 million streams per month & you actually believe your music is good enough to achieve that, why would you not take advantage of seeing the CURRENT strategies working inside an account that IS achieving over 1 million streams per month?

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