Content IQ Application
Stop Getting Paid Flat Fees for Viral Music Content
No more flat fees. No more DM negotiations. Content IQ pays you per qualified view, so when your video takes off, your payout does too! Artists & Labels set bigger budgets when they only pay for results, meaning more money in the pool for creators who actually deliver! The first music promo network where great content earns what it's actually worth.
Why Creators & Artists Love Content IQ
Content IQ was created to solve the biggest headaches both artists & content creators have.
When you solve artists & labels headaches, turns out they are willing to have bigger budgets for campaigns!
Here are the biggest complaints artists & labels have with other promo platforms:
1. Paying for videos where their song is just background noise that drives zero streams.
2. No control over the type of content their song ends up in.
3. Paying per post with no guarantees & no accountability.
4. Finding out the engagement they paid for was bot-driven or fake.
Here are the biggest complaints from content creators:
1. Earning the same flat fee whether a video gets 500 views or 500,000.
2. Constantly grinding to find brands and products to promote just to monetize.
3. Negotiating rates, chasing payments, and managing everything through DMs.
4. Getting ghosted after delivering.
5. Overly strict briefs that kill authenticity and make content flop.
6. Being passed over for follower count when their audience is way more engaged.
And so, Content IQ was born!
Here's why artists love it:
1. Only pay for qualified views. If a video has 100K views and 2 comments, you know something weird is up.
2. Set content exclusions before the campaign starts.
3. Real-time performance data broken down by engagement quality, not just raw views.
4. Set your own CPVM rate and total budget. Know exactly what you're spending.
5. AI-powered fraud detection flags suspicious engagement so you never pay for fake views.
Here's why creators love it:
1. Can earn significantly more when your content performs! A $100 post that goes viral could pay $1,000+.
2. Music is one of the easiest things to promote and there's always new music. No more hunting for brand deals.
3. Our matching system brings campaigns to you based on your style, genre, and audience.
4. You set the creative direction. Artists set exclusions, but the content is yours.
5. Scored on content quality and engagement, not follower count. Smaller creators can out-earn bigger accounts.
Give it a try for yourself to experience the power of Content IQ!
Key Features
Get Paid More When Your Content Hits
No more flat fees. Content IQ pays per qualified view, so viral content earns viral payouts.
Quality Campaigns Come to You
Our matching system pairs you with songs that fit your style. No more DM hustle.
Your Content Stays Authentic
Artists set exclusions, but the creative is yours. Authentic content performs better.
Frequently Asked Questions
Content IQ FAQ's
How does Content IQ work and how do creators get paid?
Artists create campaigns by choosing a song, setting a pay rate per 1,000 qualified views (CPVM), a total budget, content categories, and any content exclusions. Our matching system pairs campaigns with creators based on genre, content style, audience, and average view bracket.
You accept a campaign, create your content, and post it. Every approved video earns you a $1.33 base posting fee (your 2/3 share of the $2 fee). From there, we track your video's performance over 7 days. We check views every 6 hours for the first 3 days, then every 12-24 hours for days 4-7. Your views are verified through our engagement integrity system to ensure they are organic.
Your CPVM earnings are calculated at the end of the 7-day window. You keep 2/3 of your total CPVM earnings. Record Label AI takes 1/3. There are no hidden fees or subscription costs.
Payouts can be requested up to once per day via PayPal and Wise (bank transfer).
What platforms are eligible? (TikTok, Instagram, YouTube Shorts)
TikTok, Instagram Reels, and YouTube Shorts. After your Content IQ account is approved, you can connect up to 25 channels across all three platforms under one account. Each channel is verified separately inside your account, and campaigns will let you know which of your channels they're interested in.
How much can I earn per video?
Your earnings depend on your CPVM rate and how well your content performs. When you set up your profile, you choose your own CPVM (Cost Per Thousand Qualified Views) up to $7.00. This is the minimum campaign rate you'll accept. You'll only be matched with campaigns set at or above your rate.
Content IQ takes a 33% platform fee, so your net payout is 67% of the campaign CPVM. For example:
$5 CPVM campaign → you receive $3.35 per 1,000 qualified views
$10 CPVM campaign → you receive $6.70 per 1,000 qualified views
Each campaign also has a max payout per creator. If a campaign has a $5,000 budget with a 20% creator cap, your max earnings from that campaign would be $1,000. You can post up to 3 times per channel per campaign, so strong performers can maximize their earnings across multiple posts.
The higher your content quality and engagement, the more campaigns you'll qualify for — and higher-budget campaigns from labels in Tier 1 markets (US, UK, CA, AU) tend to set higher CPVMs because streaming royalties are worth more in those regions.
What counts as a "qualified view"?
A qualified view is any platform-counted view on an approved video during the campaign window that passes our engagement integrity check. We analyze the natural ratio between views, likes, shares, saves, and comments — plus comment quality — to ensure the engagement is organic. Videos with inorganic engagement patterns are flagged and reviewed before payout.
How is my Creator Trust Score calculated?
Every creator starts at 87/100. If you passed our vetting process, you've already earned a B+.
Your Trust Score is simple: keep your word, stay active, and the score takes care of itself. The higher your score, the more visible you are to labels and artists in the campaign matching portal. There are no secret tiers or badges. Everyone can see your number.
What Earns You Points:
Response Speed - The faster you accept or decline a campaign brief:
Within 12 hours: +0.10
Within 24 hours: +0.05
Within 48 hours: +0.03
Within 72 hours: +0.01
4-7 days: 0
No response after 7 days (campaign still active): -0.10
Delivery & Quality:
Video posted within campaign window: +0.10
Video kept live for full agreed duration: +0.10
Video passes AI QA on first submission: +0.03
Positive rating from artist/label: +0.25
What Costs You Points:
Video not posted by deadline: -0.45
Video deleted or privated early: -0.75
Song swapped out of video: -0.75
Failed AI QA twice on same brief: -0.25
Fake engagement flagged and confirmed: -2.50
What Happens at Low Scores:
If your score drops below a certain threshold, you will stop appearing in the campaign matching portal. At that point, a clear pattern has been established. You can rebuild your score by completing campaigns cleanly, but the math does not lie.
What types of content are allowed?
When setting up a campaign, artists and labels choose which content categories creators can use. You will only see campaigns that match the content types you create. Here are the categories:
General - Open creative. Creators make content however they see fit without a specific prompt. This gives you the most freedom to integrate the song naturally into your style.
Lip Sync - Creator mouths or sings along to the song. Great for vocals-forward tracks and showing emotional connection to the music.
Dance / Choreography - Dance performance built around the track. Works best for high-energy songs with a strong beat or rhythm.
Song Reaction - Creator listens and reacts to the full song or key parts. Strong for newer artists trying to build word of mouth and genuine discovery moments.
Lyric Video - Visuals built specifically around the lyrics. Good for lyric-heavy genres and songs with strong storytelling.
Trend / Challenge - Uses the song in a trending audio challenge. High viral potential but requires cultural timing and awareness of what is currently popular.
Clips and Edits - Short, high-energy edits that highlight the song's best moments. Rewards production skill and creative editing ability.
Anime / Animation - Animated video synced to the song or lyrics.
Storytelling Visual - Narrative video that follows the song's story or mood. One of the most effective formats for creating emotional connection with viewers.
Visualizer / Aesthetic - Artistic visuals that put the song front and center. Clean, atmospheric content that lets the music speak for itself.
Not every campaign will allow every category. Labels and artists pick what fits their release, and you will only be matched with campaigns that align with what you do.
How do you prevent too many creators from applying to the same campaign?
Every campaign has a total budget set by the artist or label. Our system estimates expected views for each creator based on their average view history and only sends the campaign to enough creators to realistically fill that budget.
As creators accept and post, the system tracks how much budget has been used and adjusts in real time. If views are coming in higher than expected, fewer additional creators are matched. If views are lower, more creators are invited.
What content exclusions might a campaign have?
Labels and artists can set specific exclusions when creating a campaign. If a campaign has exclusions, they will be clearly listed in the brief before you accept. Common exclusions include:
Explicit Language - No profanity or explicit language in the creator's spoken or text content. The song itself may be explicit, but the surrounding content cannot be.
Sexual Content - No sexually suggestive visuals, clothing, themes, or messaging.
Violence / Gore - No violent imagery, weapons, or graphic content.
Drug / Alcohol References - No visible drug use, alcohol consumption, or references to substances.
Political Content - No political statements, candidates, symbols, or commentary.
Religious Content - No religious messaging, symbols, or themes.
Competitor Mentions - No visible or mentioned competing artists, songs, labels, or brands.
Negative / Controversial Themes - No content that could associate the song with divisive or negative subject matter.
Duets / Stitches With Other Creators - Some campaigns may restrict collaborative formats to keep the focus on the song.
This list is not exhaustive, but it should include most of the common exclusions.
If your submitted video contains excluded content, it will be flagged during the AI QA review and you will have the opportunity to revise and resubmit. Repeated submissions that ignore exclusions will result in a Trust Score deduction.
Always read the full campaign brief before accepting.
How does the matching system work?
When an artist or label creates a campaign, they set specific criteria for the type of creators they want. Our system matches you to campaigns based on how well your profile fits those criteria. You will only see campaigns that are a genuine fit for your content.
What We Match On
Platform - Campaigns can target TikTok, Instagram Reels, YouTube Shorts, or any combination. You will only see campaigns for platforms you are active on.
Content Category - If a campaign is looking for Dance / Choreography and Song Reaction content, only creators who have selected those categories in their profile will see the campaign.
Genre / Mood - Campaigns are tagged by genre and mood. If you primarily create content around R&B and chill vibes, you will not be matched with a heavy metal campaign unless your profile says otherwise.
Audience Demographics - Labels can target creators whose audiences skew toward specific regions or interests. This is based on the audience data you provide during onboarding.
Trust Score - Your score is visible to everyone. Higher scores naturally get selected more often because labels and artists can see the number when choosing creators. You are not hidden or filtered based on score unless you fall below the minimum threshold.
CPVM Rate - Artists and labels set a cost per view in the thousands (CPVM) for each platform. Some campaigns may pay differently on TikTok versus Instagram Reels versus YouTube Shorts. You will only see campaigns where the CPVM meets or exceeds the minimum rate for your bracket.
What You Control
You set your own profile preferences during onboarding and can update them anytime:
- Which platforms you create on
- Which content categories you specialize in
- Which genres and moods you are comfortable with
The more accurate your profile, the better your matches, and the less time you waste looking at campaigns that are not for you.
The system is designed to protect your time. Every campaign you see is one you are actually qualified for.
How long does my video need to stay up?
Your video must remain public for a minimum of 30 days from the date it is approved.
Our system automatically checks your video multiple times throughout the campaign to verify it is still public. Every time a check finds your video has been deleted or set to private before the 30 day minimum, you will receive an automatic Trust Score deduction. These checks happen multiple times, so multiple deductions can stack if the video stays down.
If a platform removes your video for a reason outside your control (community guidelines strike, sound takedown, etc.), contact support with documentation and the deduction will be reviewed and reversed if verified.
Your CPVM payout is calculated based on qualified views during the first week of the campaign window only. Views after the window still benefit the artist, but they do not count toward your earnings.
Worth noting: most creators leave their videos up indefinitely. Unlike Spotify playlists where there are limited slots, your feed has no cap. If you liked the song enough to post it, there is really no reason to take it down. It just keeps working for you and the artist long after the campaign ends.
When and how do I get paid?
Your earnings are calculated based on qualified views during the first 7 days after your video is approved. Our system checks your views every 6 hours for the first 3 days, then every 12-24 hours for days 4-7.
Every campaign includes two parts to your payout:
Base Posting Fee - Artists and labels pay $2 for every approved video posted. You receive 2/3 of that ($1.33).
CPVM Earnings - Your views from the first 7 days are counted and multiplied by your CPVM rate. You keep 2/3 of that total. We take 1/3 as our platform fee.
Payouts are processed after the 7-day tracking window closes and the engagement integrity check clears. If your video is flagged for review, your payout will be held until the review is complete.
Example: You set your CPVM at $5. Your video gets 50,000 qualified views in the first week.
Base posting fee: $1.33 (your 2/3 of the $2 fee)
CPVM calculation: 50,000 views = 50 x $5 = $250
Your 2/3 share: $166.67
Total payout: $168.00
Views your video gets after the first 7 days do not count toward your payout.
Payouts are made via PayPal or Wise (bank transfer).
Can I participate in multiple campaigns at once?
Yes. You can be active in multiple campaigns at the same time across different channels and platforms.
The only limits are:
- 3 posts max per channel per campaign
- 4-day cooldown between posts on the same channel for the same campaign
- Up to 25 channels per account
So if you run 5 TikTok channels, each one can be active in different campaigns simultaneously. Just make sure you can realistically deliver quality content on time. Accepting a campaign and missing the deadline hurts your Trust Score.
Do I need a minimum follower count to join?
No. We are a performance-based platform, so what matters is the quality of your content and the views it generates, not how many followers you have.
If you have no previous videos or view history, our system will estimate your expected views conservatively (around 1,000 views). As your videos perform and build a track record, the system adjusts. Sometimes brand new channels go viral too.
Your CPVM rate and average view bracket will affect which campaigns you are matched with, but there is no minimum follower requirement to apply.
What genres are artists submitting?
Content IQ is open to all genres! During onboarding you select which genres you are comfortable creating content for. You will only be matched with campaigns in those genres. You can update your genre preferences at any time.
Can I contact artists outside of the platform?
No. All communication between creators and artists or labels must happen through the platform. This protects both sides.
For creators, it ensures your work is tracked, your views are counted, and your payout is guaranteed. For artists, it ensures quality control, content approval, and engagement verification stay intact.
Attempting to take campaigns off-platform is a violation of our terms and will result in account suspension.
How much does Record Label AI take?
We take 1/3 (33%) of every transaction. You keep 2/3 (67%).
This applies to both your base posting fee and your CPVM earnings. There are no hidden fees, no subscription costs, and no upfront charges to join as a creator.
What happens if my video goes viral after the campaign ends?
Congratulations, but your CPVM payout only covers qualified views from the first 7 days after your video is approved. Views after that do not count toward your earnings.
That said, a viral video still benefits you. It grows your channel, builds your audience, and strengthens your profile for future campaigns. A creator with a history of viral content is going to get picked for higher-budget campaigns consistently.
This is also why we encourage creators to leave videos up indefinitely. There is no downside to a video continuing to perform.
How do you detect fake engagement?
We use automated systems to analyze engagement patterns on every video. Our tools compare your video's engagement against expected organic behavior for your content category and average view bracket.
If something looks off, your video is held for review and your payout is paused. If the review confirms fake engagement, your views are disqualified and you receive a Trust Score deduction of -0.50. If the review clears you, your payout resumes as normal.
We are not trying to catch honest creators. This system exists to protect the marketplace so that artists and labels trust the platform and keep bringing campaigns to you.
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